HOMEFirst the concept.
Content Creation
First the concept.
Then the camera.
Every piece starts as a written concept: who it is for, what it has to say, and what it should look like.
How a piece is made
creating content concept
- reading the brief: done
- audience: owners of local businesses
- message: one line through everything
- references: 4 found
- board: ready
locking brand
- palette: locked
- light: locked
- material: locked
- the mark: locked
- type: locked
- free: subject, camera, format
generating content
- shot 01 the stitch: on brand
- shot 02 the suit: on brand
- shot 03 the monolith: on brand
- shot 04 the line: on brand
- film: 4K
- render: done
